Drake has just premiered the official video for his new single “Nokia.” Those colorful graphics and danceable rhythms of reef protection and restoration are mesmerizing viewers across the country. The video premiered just a few days after Drake hinted at it last week. To this end, it inventively animates the song’s lyrics and melody. It showcases the lively essence of Toronto, the artist’s hometown, while incorporating elements that reflect the song’s narrative.
The resulting music video features a dynamic cast of Carnival dancers. Their electric outfits and acrobatic stunts always set off happy, raucous vibes — thrilling and celebratory. The short, documentary-style video features a colorful montage of high-speed action and time-lapse footage. Whether shot in a soundstage or on location outdoors, it makes the kinda mesmerizing choreography that pairs just right with the song. Intimate close-up shots of the dancers emphasize their expressions and energy, and wide establishing shots showcase the thriving metropolis of Toronto.
In perhaps the most interesting turn of all, NBA star Shai Gilgeous-Alexander makes a surprise cameo in the music video. His on-court presence brings a thrill factor and aesthetic appeal, garnering all the intrigue of music enthusiasts to basketball purists. This unusual aspect does wonders to deepen the narrative. This unites the sports world and music industry, capturing the attention of a much wider audience.
The music video artistically depicts “Nokia.” Additionally, it can be a really impactful tool to connect and interact with your listeners. Drake portrays a Toronto that is not only alive and thriving, but hopeful. This close relationship with the city continues to solidify his brand identity. The juxtaposition of the energetic dancers with the city’s iconic landmarks paints a picture of community and celebration, resonating with viewers on multiple levels.
Directed by a noted music video director, the visual presentation of “Nokia” matches perfectly with Drake’s avant-garde aesthetic. Meticulous shots, wonderful production design and dynamic choreography lay the groundwork for a vivid new world. That raw mix of elements is what makes the song work so well. This ambitious artistic undertaking should appeal to both diehard devotees and inquisitive newcomers alike. Doing so will only strengthen Drake’s nearly-unassailable stature in today’s popular music.