Printemps, the renowned Parisian retailer, just opened their first new flagship in the US. You’re in luck, because now you can catch them in-person at 1 Wall Street in Manhattan! This store is about much more than being a bookshop. It creates a special place through successfully uniting the glamour of luxury retail shopping with exciting design components. The opening follows two previous events at the building: a hard-hat tour and an exclusive opening night party, setting the stage for a grand reveal.
The new Printemps store features a private entrance on Broadway. This entrance brings them right into its onsite fine dining restaurant, Maison Passarelle, which will welcome guests starting April 17th. This full-service restaurant will take your casual dining experience to a whole new level. It’s the perfect stop not only for fans of high fashion, but food lovers!
As soon as you walk into the space, guests are welcomed with a huge, two-story, first-floor Playroom, made up entirely of repurposed materials. The Playroom isn’t your regular department store toy section. It’s meant to be in constant flux and rotation, providing consumers with a new and exciting shopping experience every time.
Printemps carries an outstanding selection of luxury labels, from Amina Muaddi to Manolo Blahnik, Balenciaga and Dior. The display of these brands is meticulously created – by color, style, and “sparkliness.” This colorful exhibit is currently on display in a special place known as the Red Room.
Security is on high alert in the store, especially in their section called Shoe Nirvana, which you need a card to enter. This exclusive area boasts an extensive selection of footwear from various high-end brands, ensuring that shoppers encounter a treasure trove of styles.
Next door to Shoe Nirvana is the beauty counter, tucked into a meandering hall that wonderfully mimics Vallauris pottery. The Garçonnière menswear area makes for a smart addition in this zone. Stunning Murano glass chandeliers brightened the space like jewels and made the shopping experience that much more glamorous.
Our Boudoir space is a play room of sorts, where the shopping experience becomes empowering and pleasurable. Here, visitors can discover indulgent goods in a warm and welcoming space. Printemps features a stunning selection of haute couture. It boasts five in-store restaurants, including Denver’s own Café Jalu, further bolstering the city’s innovative culinary scene.
The main draw of the store is an incredible Nike “immersion” experience. If you look hard enough, you’ll find it tucked away in one of the side rooms. This section welcomes unique and sometimes elusive sneaker designs, maximizing exposure to sneakerheads and casual shoppers.
Customers are already starting to feel at home in the new space, and their enthusiasm is infectious so far. Elaine, a former designer of menswear, gave her perspective on the store’s atmosphere.
“I used to design menswear and so I appreciate every inch of this place. It’s so magnificent; it puts you into a whole other realm. I read about Printemps on Instagram—it was everywhere—and I said to Ron, my forever fiancé, ‘We have to go because this is an experience.’” – Elaine
She seemed most excited by the arrival of the new designers featured in the shop.
“Yeah, and what I am seeing here are things I don’t see everywhere,” – Elaine
Kelvin, one of the store’s employees, showed how strongly he valued customer service.
“Isn’t it wonderful to see new designers? It’s a new voice, a new generation.” – Elaine
Ren, who was tasting wines at Maison Passarelle, told us about trying one in particular.
“I say hello to everyone, I’ll introduce myself, I want everyone to feel seen,” – Kelvin
He continued to explain the superior nature of another wine served at the restaurant.
“Lush, opulent Krug. This should feel like a down comforter being shaken out and placed onto your tongue.” – Ren
Bonnie let the audience in on her fashion plan for the day!
“Jo Landron Atmosphères is created by the méthode traditionnelle, which means it’s made by the usual Champagne techniques, in the Loire Valley.” – Ren
Poppy spoke to her vivid memory of being very aware of her mother’s choice of shoes on their trip.
“I am pulling out the big cabbage rose hat in cream, wide pleated pants, an old Chanel blouse, with a string of Chanel pearls. I got the necklace from the Chanel store in Paris. We used to go to Paris a lot; now, never,” – Bonnie
As Kelvin explained, retailers’ customers are really excited about the latest trends and what’s happening in fashion.
“I memorize every pair she wants to try,” – Poppy
Kelvin noted that customers are enthusiastic about fashion trends and current styles.
“Customers are like, ‘I love fashion, I love shoes, I am buying my Tabis/’ They’re having a big moment.” – Kelvin