A$AP Rocky recently released a mesmerizing short film that tells the story of his life so far as told by the clothing he has worn. The rapper and fashion mogul opens up about his changing aesthetic, which has begun to incorporate classic women’s fashion, like scarves. He’s taken the idea of individual item carrying to an extreme. He’d rather refer to his man purse as a satchel than a murse.
In the spot, A$AP Rocky talks about fashion’s unique ability to document time and articulate who you are through your clothes. One of his other big tips is that you should keep your most essential items within easy reach. We want things to fit in the bag! I shouldn’t have to be walking around with my cell phone, my hair brush, a comb, my Chapstick. This simple declaration speaks volumes about his passion for remaining practical yet fashionable at all times.
A$AP Rocky’s fashion evolution, as we know it, is deeply connected to his relationship with Riri and history of dating influential artists. He’s happy to recall his close friendship and collaboration with the late designer Virgil Abloh. They had the best time creating magic with other talents in the “Fashion Killa” music video. Beyond strengthening their bond, this partnership served as a career-defining moment for A$AP Rocky. He recalls, “Look at us now. Gentlemen, we’re repping hard with the murses and the satchels.”
The rapper’s connection to Virgil Abloh runs much deeper than that of a friend. Together, they are fueled by an unstoppable mission to disrupt and rewrite fashion’s outdated gender norms. A$AP Rocky’s recent embrace of traditionally feminine attire signals how dedicated he is to erasing gender lines in fashion. With this totally norm-creating move, he can boldly proclaim that he has tamed yet another gendered article of clothing, cementing and popping his role as a trend pioneer.
A$AP Rocky’s complex, loving, and protective relationship with Rihanna is another central theme throughout the video. They met on the set of his “Fashion Killa” music video in 2013 and unexpectedly fell in love. The song’s lyrics even included a personal shout-out to Rihanna! Their relationship has only deepened in the 17 years since. They curated those moments, from making power moves like walking onto the Met Gala steps together to sharing her first pregnancy news with a bright, fashion-filled paparazzi birth announcement.
A$AP Rocky and Rihanna are getting ready for their joint Vogue cover coming out in May 2025. Their dynamic duo is still a fan favorite to this day. As he looks back on their chemistry, adding that there was never any doubt in their minds that something was always possible.
“My love for bags is more of a recent thing,” he admits, reflecting on how his perspective on fashion has evolved with his life experiences and relationships. This development is as much about his individual progression as it is the way his relationships have shaped his sartorial decisions.