The fashion sustainability landscape is ever-evolving. Now, affordable brands are rising to the occasion and churning out chic, on-trend, comfortable pieces that cater to a wide range of aesthetics and lifestyles. These woman-led brands, founded by visionary entrepreneurs, emphasize sustainable practices and timeless designs, making them standout options for fashion-conscious consumers.
Dalbir Bains created Donni, the woman-owned brand that’s become a household name. By consistently producing multi-functional pieces that you can wear throughout the years and seasons. The brand’s collection ranges from textural linen shift dresses to bright red poplin circle skirts. After months of prototyping and testing, each piece is tailored for optimum comfort and wearability, so you never have to compromise style for comfort. Donni’s in-demand collection includes must-have pieces such as sculpted blazers, tailored-fit suit pants, striped shorts and poplin staples.
Donni Donni founder Alyssa Wask is working hard to make sure that every piece that crosses their production floor is made not only for style, but for comfort. Weaving purpose and attention into every detail connects with today’s consumer who equally appreciates fashion and function in their wardrobe.
Another brand creating big noise and revolutionary change in the direct fashion industry is Gahng, founded by Angela Gahng. Gahng represents a warm, comfortable, lived-in aesthetic that many people crave in their search for sexy, effortless, cool-girl clothes. The brand’s focus on comfort speaks directly to consumers’ increasing desire for ease in day-to-day wear.
Fashion designer Emma Hill Fashion designer— and the founder of brand Third Form—came to fashion with a fresh outlook. Disillusioned by the toxic and wasteful ways that were still rampant in the industry, she started Third Form as an alternative. The company focuses on corporate responsibility. They specialize in highly detailed and specially handmade items, such as ruched dresses and semi-sheer skirts dyed with natural, non-toxic dyes. This growing commitment to ethical production has found a strong market among environmentally-conscious consumers.
Éterne is another noteworthy brand, founded by Chloé Bartoli as a “go-to destination for timeless and seasonless essentials.” The brand offers a curated selection of pieces that can seamlessly transition across seasons, promoting a sustainable approach to fashion consumption.
Dunst remains for its hyper-chic but affordable wardrobe staples without the luxury tax. This assemblage includes whispery lace-trimmed silk skirts and small architectonic chic bowling bags. They’re great to anyone who appreciates elegance without paying too much.
British-born brand Aligne is known for transeasonal heroes, with matching linen sets and organic cotton mini dresses made for living in. This philosophy allows customers to create a highly coordinated wardrobe. It adjusts to extraordinarily hot and cold weather, which returns them fashionable 12 months a year.
Having cut her teeth in the luxury space, Angela Gahng launched Almina in 2018. Almina is a reflection of her vision to create affordable, high-quality fashion that doesn’t skimp on style or craftsmanship.
Belle the Label, founded by Annabelle Noelle in 2016, has sustainable fashion at the heart of its brand. The brand recognizes the importance of providing sustainable choices. These products consistently set new design and quality standards, drawing in consumers who are increasingly looking to make environmentally responsible purchases.
Rue Sophie offers a unique aesthetic with its “collection of elemental garments that reflect and complement the art of living.” This philosophy informs the design process, and as a result, each piece is equally functional and striking.
Deiji Studios, co-founded by Juliette Harkness and Emma Nelson, is characterized by a certain delicate ease and airy openness in its design. Their devotion to comfort gives wearers the freedom to be themselves, feel relaxed, and look stylish all at once.
You’ll find everything from chic dresses to cute tops and shorts! Retailers like these are helping to lead the growing trend towards fashionable, affordable and sustainable alternatives that are becoming widely available to consumers today.