Chemena Kamali, the newly installed creative director at Chloé, feels that this weekend is an ideal opportunity to bring festival aesthetic back to life. Against the colorful artistic landscape of Coachella in California, creativity is palpable! Lady Gaga will perform at Coachella, one of the country’s most prestigious music festivals. Countless fans are already making their way west to experience her long-awaited return to the stage.
Festival style has historically been a signature trend tied to the Chloé brand, often tied to a bohemian aesthetic. From what we were seeing recently, it seemed like this popular aesthetic was starting to peak. Kamali feels that the current festival season is fostering a new appreciation for the dramatic style. She views this weekend as a make-or-break opportunity for its re-emergence.
“From its inception, Coachella has been at the forefront of trailblazing fashion moves and creative expression,” said Kamali. She noted that the freedom festival atmosphere creates an environment where people feel empowered to be self-expressive in their fashion choices. As attendees prepare for the event, they are likely to draw inspiration from both the music and the vibrant California landscape.
And the buzz around Lady Gaga’s Super Bowl performance only adds to this revival’s momentum. Concertgoers are some of the fortunate ones traveling to California. They can’t wait to see what will surely be an unforgettable performance! The swelling of new attendees is creating a historic wave in the music business. It further emphasizes the crossover with fashion in a particularly vibrant setting.
Chloé’s association with festival style makes Kamali’s perspective particularly noteworthy. Now, she’s stepping into the captain’s chair of the entire brand. Her vision has the potential to encourage and engage Melburnian festival-goers to reconsider their fashion impacts this year. The tide is changing away from the boho looks having been all the rage. In 2023, we’re hoping to witness new, innovative expressions continue to reshape festival fashion.
Kamali takes an enthusiastic plunge into her new role at Chloé. She’s committed to reinvigorating the brand’s image by distilling the spirit of the festival lifestyle. The fertile landscape that is Coachella’s explosive energy charm might just be the best launchpad for all those growing ambitions and big ideas.