Today television host Jimmy Fallon made it official with the announcement of a brand new reality competition series! Bozoma Saint John will serve as Chief Marketing Officer on the On Brand Agency. This new, excitingly different show aims to reveal the next generation “big idea” to branding and marketing. The docuseries provides audiences with a never-before-seen glimpse into the creative process behind iconic campaigns.
The expo will include over 900 of the world’s most recognizable brands. Get ready for live highlights from Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, Samsung, SONIC Drive-In, Southwest Airlines, and Therabody! What a ride Each episode of this marketing contest will test each team of contestants to create innovative marketing campaigns that connect with today’s iconic brands.
The official description gives a brief look at what AMBITIONS will be about, focusing in on Fallon. He’ll take contestants through a number of smaller assignments, culminating in one final, huge challenge. With this new structure we hope to not only entertain you but educate you on the everchanging art and science of marketing and branding.
During this 16-week educational adventure, students will unearth how the biggest brand campaigns are developed and executed. Best of all, it provides our audience and our contestants a behind-the-scenes look at how these campaigns are developed. Fallon stated. Fourthly, and perhaps most importantly, his enthusiasm for the project is infectious, as he concluded with this exhortation, “I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well.”
Though the show won’t debut until 2024, it has already been greenlit, and production is scheduled to begin in just a few months. Fallon’s reputation as a charismatic host and Saint John’s extensive experience in the advertising industry promise to create an engaging program that appeals to both marketing professionals and general audiences alike.
This fresh TV production marries imagination and rivalry. It challenges audiences to explore the complex, ever-evolving world of marketing through authentic branding obstacles. As contestants strive to impress both Fallon and Saint John, audiences can look forward to learning about effective branding strategies and innovative marketing techniques.