The crowded, dazzling streets of New York are the perfect setting for a project promising all kinds of populist energy. Independent vintage clothing store Carrie Bradshop — the go-to spot for lovers of the signature style of the TV show “Sex and the City’s” Carrie Bradshaw. Jointly, Yvo Deprelle and Patrick-Pierre Olinger have owned the store since 1995. In tribute to the unpredictable style of Bradshaw, they’ve collected the very best offerings of true vintage, feminine favorites. Ever since opening five years ago, Carrie Bradshop has pulled in visitors from all over the world. Fashionistas from cities such as Lyon, France and Japan rush to the store for its rare mixture of high fashion and low.
Deprelle and Olinger recovered ardent fans of “Sex and the City.” From shop layout and music playlist to branding materials and color palette, they have put their heart into Carrie Bradshop. The shop has incredible non-designer vintage at great prices. These pieces are right at home in Carrie Bradshaw’s closet! Shoppers can find silk scarves, sunglasses, printed miniskirts, colorful tops, and little dresses, all embodying the character's playful and sophisticated style.
Before setting up base in New York permanently, pop-ups and vintage markets helped Deprelle and Olinger craft the aesthetic that is Victoire. Their distinctive pink sign quickly became a local landmark. It draws a fashion-forward set of consumers who may be more willing to check out the store for what’s in stock.
The store’s irresistible vibe makes it a must-visit stop for all Gen Z tourists drawn in by Y2K fashion trends. I think Carrie Bradshop’s aesthetic really embodies the ironic, trashy, fun, sparkly, loud, colorful, fashionable chaos that was the early 2000s. Deprelle's background as a fashion editor for notable publications such as Marie Claire, Blush, and Euronews, along with Olinger's upbringing with an antique dealer father, further enriches the store's eclectic collection.
“It’s always fascinating to sell someone clothes from a period they didn’t know,” said Deprelle.
Carrie Bradshop’s commitment to keeping the charm of vintage fashion alive shines through in its thoughtfully curated stock. The colorful destination isn’t just a shrine to nostalgia — it’s a playful invitation for shoppers to explore and express their unique style. This is reminiscent of a quote from Carrie Bradshaw herself:
“I was looking for the perfect $7 vintage dress to go with my $300 shoes when….”
This aesthetic is something that strikes a chord with everyone who walks into Carrie Bradshop, looking to mix high fashion statement pieces with chic classic vintage.