Sofía Vergara, the internationally celebrated actress and entrepreneur, officially debuted her new suncare brand, Toty, in June 2023. The brand’s name, derived from a childhood nickname, reflects Vergara’s personal connection to the products she is passionate about. With an ambitious vision for Toty, she hopes to normalize effective suncare solutions as a part of overall skin protection and wellness.
In an attention-grabbing Instagram post, Vergara introduced the world to her new line while relaxing around a tropical resort in a striking new black bikini. She carried one of Toty’s signature products, making the case for sun protection as summer nears. Her Instagram caption noted, “Summer is right around the corner! ☀️☀️☀️ Make sure you’re protected with @toty 👙 👙👙 This message resonated with her followers and inspired them to take care of their skin.
Performing on behalf of and for the love of Toty Sofía Vergara’s dedication to Toty clearly shows in her PR work. Through her energetic and visual storytelling, she shows off the brand’s products while tooting that proud brand horn. Plus, find out what gets her pumped about empowering her followers to make the most of sunny days safely! Together, her star power and genuine passion for the line bring an authenticity to this new suncare line.
The introduction of Toty couldn’t come at a better time as awareness around sun protection is so important now more than ever. Vergara’s move to develop a health-focused business aligns with an increasing trend amongst celebrities to invest in and create health-focused businesses. The actress isn’t going to stop until she spreads the message that self-care is essential. She hopes to do that through her products, which subtly but effectively communicate that protection is necessary.
Cindy Prado, another social media influencer, applauded Vergara’s promotional work, writing, “Best sunscreen ad I ever did see.” The endorsement speaks to the brand’s growing popularity as a trusted partner among industry peers. This points to the brand’s potential to break through in the highly competitive suncare space.
As summer approaches, Sofía Vergara is ever more committed to her mission along with Toty. She is proud to represent a brand that’s truly in line with her values and vision for health and beauty.