The Ordinary, a renowned skincare brand known for its affordable yet effective products, has officially launched on Amazon. This move promises to make its extensive range of skincare solutions more accessible, offering ease and speed in delivering products directly to consumers’ doorsteps. Previously available on select sites like Sephora and the brand’s own website, The Ordinary’s expansion to Amazon marks a significant step in broadening its availability.
The Ordinary has built a reputation for offering a variety of skincare products, all priced under $25, catering to consumers seeking quality without breaking the bank. Among its popular offerings is The Ordinary Soothing & Barrier Support Serum, which features hyaluronic acid and vitamin B5. These ingredients are celebrated for their moisturizing properties, making the serum a favorite among those with sensitive skin.
Zoe Malin, a user of the serum, shared her experience with the product.
“Since I’ve started using it, I’ve noticed that my skin dries out less often, and looks more hydrated overall. It’s gentle on my sensitive skin, too.” – Zoe Malin
In addition to the Soothing & Barrier Support Serum, The Ordinary also offers a variety of other skincare solutions. The Glycolic Acid 7% Exfoliating Toner is available at an affordable price of $13, providing users with an effective exfoliating option. For those looking for a more intensive treatment, the AHA 30% + BHA 2% Peeling Solution is priced at $9.50, delivering a potent blend of acids for exfoliation.
Beyond skincare, The Ordinary extends its expertise to hair care with the Multi-Peptide Serum for Hair Density. This product aims to improve hair density and overall hair health, expanding the brand's impact beyond traditional skincare. Additionally, The Salicylic Acid 2% Solution is offered at $6.70, providing a budget-friendly option for those dealing with blemishes and uneven skin texture.
The brand's expansion onto Amazon signifies a strategic move to enhance its distribution network, making it easier for consumers to purchase their favorite products. With the convenience of online shopping and quick delivery options, The Ordinary strengthens its position in the competitive skincare market.