In an excellent development in the future of dessert consumption, TikTokers are hopping on a trend. They’re promoting a whole wave of video content as they go crazy eating frosting by the jar full! On TikTok, this trend has really picked up steam since last March, when creator Audrey Rose posted an entrancing video of herself scooping and consuming bright-blue Funfetti frosting. The video went viral within minutes and went on to receive over 11 million views. It launched a torrent of lookalike content throughout the Foodtok community.
Fueled by Rose, Hallie Perez jumped right into the frosting whirlwind. She showed off her ultra-pink frosting loaded with blinged-out crystalized sprinkles in her own TikTok video. Perez’s post definitely hit a nerve. It gained more than 11 million views, further spreading the appeal of this sugary craze. First, users are documenting all of their frosting-eating experiences on video. The hashtag #frosting has gone viral, racking up millions of views on thousands of Funfetti frosty frosting videos. Find out why!
Health Considerations Amidst the Fun
Health officials fear making your kid sick with all that frosting & emphasis on 8+ servings of veggies per day. The frosting consumption trend isn’t just gaining momentum, it’s a runaway train. Registered dietitian Shyla Cadogan advises against eating excessive amounts of frosting. Eating them without any protein can cause a rapid increase in your blood sugar levels.
Cadogan points out that frosting has no fiber, which is necessary for helping our blood sugar levels rise at a slower pace. She cautions that this overindulgence can lead to negative side effects including nausea, bloating, and other gastrointestinal discomforts.
“I think there’s a difference, at least from what I’ve been seeing, between having a spoonful of icing and also having multiple spoonfuls and adding more sugar on top of that via sprinkles, and also eating the entire thing.” – Shyla Cadogan
Even with these caveats, Cadogan admits that we shouldn’t feel bad about cutting loose with a few indulgences every now and then. She urges consumers to know the difference between true cravings and mindless eating fueled by distracting Tik Tok trends.
Balancing Indulgence with Moderation
Hallie Perez, one of the major players behind this new frosting trend, encourages consumers to enjoy a “balanced approach to indulgence.” In her videos, she focuses on the idea that loving cake or frosting doesn’t need to be a lifestyle choice.
“If I’m craving some frosting that day, I’ll eat a couple spoonfuls of frosting. We’re not restricting ourselves,” she states, reinforcing her stance on moderation.
Perez further counter arguments related to stigma and unhealthy eating linked to the trend. She reminds us that treating ourselves once in a while doesn’t have to come with an undertone of shame.
“When people are like, ‘Oh my gosh, this is so unhealthy,’ I’m like, it’s unhealthy if you do it in an unhealthy way.” – Hallie Perez
Her comments resonate with viewers who are eager to embrace a more lenient perspective on enjoying sweet treats without compromising their health.
The Social Media Influence
The widespread sharing of these videos is an example of TikTok’s far reaching impact on food trends and consumption habits. Users often let us know about their personal frosting experiences, and it’s clear that many of us have a collective love for this nostalgic dessert.
One user remarked, “I miss eating icing out of the container bru,” while another questioned, “Am I the only one who loves eating icing too?” These types of sentiments point to a general yearning for the childhood joy delivered by sugary treats.
Videos of users gorging themselves on cake frosting are taking over TikTok. Coming on the heels of this trend, conversations around healthy eating and individual choice have never been more timely. As a result, millions of consumers are left wondering how these trends affect their eating behavior and overall health.