The Trump Organization has officially entered the 2028 presidential campaign conversation by launching a line of “Trump 2028” merchandise available for purchase online. Participating in this new initiative, $36 shirts are now available. It’s got ’em, too, high crown hats for $50 each, both with the phrase “Rewrite the Rules” emblazoned across the front. Those goodies arrive just as speculation heats up about Donald Trump’s possible third-term bid.
The hats, described on the Trump Store website as having “The future looks bright! Rewrite the rules with the Trump 2028 high crown hat,” feature fully embroidered designs and a snap closure, making them a fashionable addition for supporters. Eric Trump, the former president’s son, shared a picture of himself wearing one of the campaign-style caps to social media just last week. This strategic shift created a further boom in demand for the campaign’s gear.
Recent comments from Donald Trump about a potential run in 2028 have made waves across the media landscape. When asked about his plans to circumvent presidential term limits, he hinted at the possibility by stating, “There are methods which you could do it.” Rep. Andy Ogles introduced a constitutional amendment to allow non-consecutive presidential terms. This ambitious proposal will require keen legislative advocacy to see this vision come to fruition.
Senator Thune commented on Trump’s responses to questions about a 2028 campaign, suggesting that he is “probably messing” with reporters. For all the mustache-twirling falsehoods behind this claim, Trump has not closed the door on a future, third-seeking another term. He remarked on the early stage of his current administration, saying, “I mean, I basically tell them we have a long way to go, you know, it’s very early in the administration.”
In fact, Rep. Ogles introduced his proposed amendment just days after Trump’s inauguration. His personal ambition is to change the two-term limit on U.S. presidents. In order for the amendment to become law, it needs to be approved by two-thirds of both houses of Congress. After that, three-fourths of the state legislatures need to ratify it.
The political landscape is quite literally shifting underneath us. The Trump Organization is selling Trump 2028 merchandise strategically to keep supporters interested and invested and to signal long-term plans. Today, the chatter is all about the pros and cons of term limits and campaign microtargeting. Look ahead as the 2028 election approaches, we’ll have to see how all these factors develop.