Vogue Business has launched a special project that explores the future of beauty, focusing on how emerging trends, products, and technologies will reshape human appearance. The initiative further highlights the increasing concern with aging among consumers. Shockingly, 97% of Vogue Business readers surveyed confess they’re worried about this inescapable aspect of existence.
In a recent episode of The Run-Through With Vogue, Nicole Phelps teamed up with Hilary Milnes, executive Americas editor at Vogue Business, and Nateisha Scott, the publication’s beauty editor. There, they opened up the enthusiastic creative potential of a new project’s findings. Special project package introduction at Vogue Business by Elektra Kotsoni, deputy director. She wonderfully anchored the tone for this vital journey.
Yet the project’s overarching theme, Youth Voices Changing the World, uncovers a hopeful irony. Each person will have to do more, all while making it appear as if they’re doing less. Milnes emphasized this concept, stating, “The big theme is everyone will be doing more while trying to look like they’re doing less.” This kind of encapsulation is part of the larger trend in beauty overall, where consumers want the most effective solutions that take the least amount of work.
One of the more bizarre tools featured in the project to slow the effects of aging at least is LED face masks and marine collagen truffles. These products are the perfect representation of how technology and nutrition converge in the hunt for everlasting youth. Additionally, medications such as Ozempic, Aqualyx, and Lemonbottle have emerged as popular options for those looking to enhance their aesthetic without extensive commitment.
“The beauty industry is evolving rapidly with new innovations catering to consumer desires for effective yet uncomplicated solutions,” Scott remarked during the podcast. We’ve heard this sentiment no more strongly expressed than by our Vogue Business readers. It indicates a broader change in priorities among beauty consumers.
The initiative aims to capture the thrill of technology and innovation breakthroughs in the beauty sector. It exposes our underlying cultural fears of growing old. Vogue Business tackles these issues head on, providing a fascinating glimpse of what’s to come. This method raises an important conversation on how we perceive ourselves and the pursuit of beauty in the modern world.